At age 7, equal numbers of men and women want to be president of the United States when they grow up (about 30% of the kids). Ask the same question when they are 15, and the proportion of women who want to be president drops off dramatically. This trend goes beyond politics; we live in a cultural system where people are socialized by gender to believe certain industries and positions are for men or women (as well as other types of minority statuses).
In 2009, American advertisers spent $235.6 billion on advertising. Not only does the media pervade every aspect of our culture, it only offers limited number of portrayals of girls and women. Women are told to measure their worth through their bodies’ adherence to an impossible cultural standard perpetuated by the media. In today’s age of technology, that physical standard is easily manipulated and exaggerated through the use of photo-shopped enhancements. The results of this pressure on women alter every aspect of life: from career ambitions to emotional state. Continue reading