For my post I decided to focus on how advertising has changed thanks to the advances in technology. Businesses are spending less time utilizing old methods of advertising such as t.v spot and billboards and moving to the internet to market themselves and their products.
Over the last six moths, I have been able to experience first hand how important social media and online service have become as and advertising platform for business. I have been working an internship for a one for one t-shirt company called Royal Dynamite. The company is an online sales company and depends heavily from social media posts to advertise it products. Through medias such as Twitter, Facebook and Tumblr, the company has been able to reach customers not only in their local LA community, but as far as Sierre Leone. This type of reach would have been far to expensive for a small start up company like this but thanks to the access of social media, they are able to sell their products worldwide to their followers.
Technological advances in social media has allowed companies to advertise directly to consumers. Its also acts as a source in which businesses can interact with consumers and receive greater feedback about products or ideas. It is also less costly than traditional advertising avenues that companies used. Companies are taking the news of thing such as the future launch of products or services to social sites and in turn help to stir the hype about their products.
As a technology collaborator, one of the best ways of interacting with others is through social media. Even in our class, we have been able to share our ideas and views to each other through the aid of this blogging platform. Social media has allowed us to also offer our thoughts to the global community.