“Food is a complex case. Its consumption is universal, mundane and polyvalent. Everyone eats; most eat several times a day without much reflection; yet the activity is integrally connected with many other highly meaningful aspects of living. It is meaningful because it is social…” (Warde, 1997: 180).
So I will be writing my paper 2 on the commodification and globalization of food using McDonald’s as an example of how this can happen. I think McDonald’s is interesting because it can be found almost everywhere in the world and anyone can open a McDonald’s franchise. In order to better understand how food can transform from something that is shared around a family dinner table to a commodity sold all over the world I wanted to read a book that spoke more about the theories of consumption and trends in food purchasing.
Alan Warde wrote this book in 1997 using sociological theory as the backbone for understanding food. Warde outlines some theories of change through the late 20th century and explains how consumer behavior and trends in food are related very closely to one another. He suggests that contemporary consumption is best viewed as a process of continual constrained selection among an unprecedented range of generally accessible items which are made commercially and informally.
The book will be really helpful in getting a better understanding of how food becomes a product that can be bought and sold and how McDonald’s fits into that.