I plan on writing my second paper about Telsa’s (short-term) success as a sustainable business. So I started my search for a book by going to the library and searching, “sustainable business practices.” I figured that as an extremely new company, finding a book that tied my paper topic directly to Tesla would be very difficult. After reading a handful of abstracts, there was one book that jumped out to me as one that would be very beneficial for my paper, “The New Pioneers; Sustainable business success through social innovation and social entrepreneurship.” I then wrote down the number for the book and asked a librarian how to find my book based off of the code given to me from the catalog.
I think this book will be helpful because of its focus on responsible business practices, and what it takes to be a conscious and sustainable corporation. This book will also be helpful for the ethical part of my paper.
The author of the book is Tania Ellis. I searched her on the internet and found that she has a website entitled; “Tania Ellis; The Social Business Company.” Their mission statement, “We are in business of creating social and economic value. For the benefit of society and the bottom line. Read more about Who we are and Why we do what we do.” Tania is a Danish-British prize-winning writer, the about section of the website describes her as someone who believes that there are no definite truths and is a big believer in the phrase “why-not?”
The attached photo shows Tania Ellis with a student, and a diagram (which is more of a piece of art) that outlines some ways to develop and build a business.
There was a quote that I liked from the introduction; “When the old answers no longer fit the new questions, significant changes happen.” I hope that the rest of the book expands on this and truly develops ideas about how businesses can model their corporations to answer and solve the difficult questions that life can throw at us.