Lauren’s First and Goal is a non-profit organization directly funding brain tumor and cancer research. It was created in 2004 by the Loose family in honor of their daughter Lauren who is a pediatric brain tumor survivor. This organization gained notoriety in my area of Northeast Pennsylvania because of the phenomenal football camps it runs that many local high-school football players would attend. It was a great way to get noticed by the college coaches that helped at the camp, but most importantly, it was a way to donate money to fund the research that cancer sufferers desperately need. Instead of just asking for donations and hoping for people’s good will, the Loose family gave young people an incentive to give back by combining one of America’s most popular sports with cancer research funding
In Edward Freeman’s article, “Business Ethics at the Millennium,” he talks about how business ethics and trade should be directly correlated. He feels that business should not be only about furthering profits, but helping stakeholders, and those less well off along the way. For that reason, Freeman would be extremely supportive of this organization. Lauren’s First and Goal is meant only for good, and the profits are all given to a cause that is much more important than personal monetary gain. It is an example of stakeholder managing, for people are depending on this research that provides them with the chance at a longer and healthier life. Freeman states, “We need to develop the stakeholder framework more fully to help revise the process of value creation and trade, to make business an even more fruitful institution in bringing about good and raising up the least well off in the world.” (p. 178) This quote fantastically sums up his feelings on an organization like Lauren’s First and Goal. He would feel that this organization is doing great things for society and that is one of the most important activities a business can partake in.